Our brand name reflects a piece of who we are and what we do. For something so small and powerful, we must ensure the spelling is consistent. That’s why we always spell our name without a space, in lowercase.
We aren’t yelling — TENTREE 👎
Nor are we prim and proper — Tentree 👎
We are approachable and kind — tentree ✔️
Our brand is rooted in the belief that we have a responsibility to protect and preserve the world we live in. Everything we create is inspired by nature and made from nature. Our logo visualise this belief.
The tentree wordmark captures the character of our brand in a simple, ownable way.
The perfectly imperfect shapes, rounded edges, and lowercase letterforms communicate our strong, yet approachable, nature.
Can only be used in Forest Green, Cloud Grey or Cloud White.
Our wordmark and logo are built from the same forms, unifying our two primary marks under one clear design language.
Can only be used in Forest Green, Cloud Grey or Cloud White.
Our tree program is the foundation of our impact. It is used to showcase that impact throughout the world. This is why we have a special symbol for it. Our tree program uses a custom tree grid to show exactly where their trees are being planted.
Be sure to maintain a sufficient amount of clear space around all brand marks.
For the 10, use the width of the “1” to establish clear space. For the wordmark and logo lockups, use the “t”.
To maintain legibility, ensure that the brand marks don’t get too small when applying to apparel, communications, or in digital media.
Here is what not to do with our logo.
The typography we use is inspired by our brand marks, with rounded edges, smooth curves, and a whole lot of personality,
it was designed to maximize its impact across all applications while keeping it easy to read, ownable,
and highly recognizable.
Ensure type is set using the rules below to maintain consistency across all brand applications.
PRIMARY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ?!&@#%*
SECONDARY
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 ?!&@#%*
It is important to maintain these type pairings. This allows for clarity, consistency, and a strong hierarchy for all communications. Medium weight should be paired with Light weight, and Bold weight should be paired with Regular weight.
It is important to organize typography in
a hierarchical system.
This subhead is 1/2 the point size of the headline and set in Merlo Neue Round Medium
Here is what not to do with our fonts.
Do not use Sunshine Yellow as body copy. Do not use Juniper green as body copy.
This is some body copy, this is some body copy. This is some body copy, this is some body copy.
Our palette draws inspiration from colours found in nature, ranging from vibrant and lively to subtle and muted. We own green in every space, further signifying our connection to trees.
Most of our compositions utilises a 12 column grid system. Using this system is beyond easy to apply and allows to build consistency between different applications.
To come
Icons and their usage principles were designed to communicate quickly and effectively across all touchpoints.
To come
To come
In the same way that we want sustainability to be accessible to everybody, we want our copy to be just as accessible.
The role of our copy is to tell the tentree story through our defined brand voice. tentree’s voice reflects our community: the way they speak, what they value, and how they connect with the world around them. When we speak to our community in a consistent way, we build their trust and show them what we’re all about. It’s a lot like making a friend.
When in doubt, come back to these guiding principles for how we speak and use our voice.
Friendly 😊, but not overbearing 😁
We speak conversationally without being over the top. Our brand of positivity should be casual and relatable without trying too hardDO: Have a sec? We just wanted to say thanks.
DON’T: Thank you so much for all your amazing contributions!!!
Motivational 🙌, but not militant 😠
We want to encourage others to lead a more sustainable life without green shaming them. Something about catching more flies with honey...
DO: Your tote bag makes a difference (when you remember it). Together, we can create lasting change through each sustainable choice.
DON’T: Every time you forget your tote bag, another piece of disposable plastic ends up in our landfills.
Relatable 👯, but not studied 🤓
We use abbreviations and slang that our community would use when it’s appropriate and authentic. We don’t abbreviate or use slang for the sake of it, or at the expense of clarity.DO: Ok fall, we see you. Get prepped for the new season in our top picks for cooler months ahead.
DON’T: Keep it 100 in our top picks for fall. They’re lit!
Educational 📚, but not alarmist 🚨
We get that everybody has different levels of knowledge and moves at their own speed. We want to educate about sustainability without scaring people off. DO: Did you know that there could soon be more masks than jellyfish in the Mediterranean Sea? We’re going through about 129 billion disposable masks and 65 billion gloves each month — and lots of these are ending up in our waterways.
DON’T: Disposable masks are polluting our waterways at an alarming rate. We’re going through 129 billion disposable masks and 65 billion gloves each month. Unless we act immediately, our oceans may never recover.
Concise ✅, but not curt ❎
We speak in simple terminology that everybody can understand. Aim to eliminate unnecessary words throughout copy unless doing so makes us sound harsh or impersonal. DO: Shop our new all-season sustainable basics.
DON’T: Shop our new basics.
We’re on a mission to become the world’s most sustainable brand. Planting trees, creating an Earth-First supply chain, and providing our customers with apparel that feels good inside and out are all ways in which we’re working towards that.
Primary Stories
Our primary stories are the brand narratives that make us uniquely tentree. Use this messaging often across all platforms to showcase who we are and what we stand for.
Tree Planting
Tree planting is central to our mission and history as a brand. We’re trying to communicate the bigger picture of what planting a tree really means using tangible results people can wrap their heads aroundExamples:
Impact on individuals: Meet Roasoa Lestine: one of our planters in Madagascar. Roasoa saved up her tree planting income and opened a local coffee shop, creating space for her local community to come together.
Impact on the environment: The Mangrove trees we plant in Madagascar protect coastlines and prevent erosion.
What X# of trees can do: Did you know that your international getaway produces 2.2 tons of carbon? Offset your flight with 15 trees (we’ll take care of the planting).
Sustainability
Our commitment to the planet extends far beyond trees. We’ve made our product and practices as sustainable as possible, from sourcing the world’s most eco-friendly fabrics to removing all non-compostable packaging from our supply chain. While we’ve long been at the forefront of sustainable practices, our messaging hasn’t always highlighted it. Our community needs to see the full impact of what we’re working towards. Examples:
Our teams work tirelessly to source the most eco-friendly fabrics on the planet, like Fairtrade organic cotton and recycled polyester.
We’re committed to making things more circular, which is why this entire capsule is Cradle to Cradle Certified™ Gold. Everything it’s made up of breaks back down — leaving behind only memories and no waste.
The Quest Backpack is made from 22 recycled water bottles — so your baggage isn’t a burden on the planet.
Ethical Manufacturing
Unfair working conditions are unsustainable (in the literal sense), and our commitment to sustaining peoples’ lives is the driving force behind what we do. The factories we partner with all comply with our rigorous code of conduct that upholds ethical labour rights. In every facet of our business, we strive to provide people with safe workplaces where they can feel good about their contributions to protecting our planet.Examples:
Wondering why this hoodie isn’t made in Canada? Some of the most sustainable fabrics are actually manufactured overseas. And where sustainability goes, we follow. A workplace code of conduct upholds all our partner factories, so we know its workers are treated fairly and with respect.
This is [insert name]. She works at our factory in [insert location], where we make [insert product name]. We recently popped by the factory during one of our routine audits and were lucky enough to hear her story. [Insert story]
Want to know more about our ethical manufacturing? We’re an open book. If we can’t share something with our community, it’s probably not aligned with our values.
Supporting Stories
These supporting stories complement our differentiators. We weave them into the conversation and communicate them across all platforms, collections, and campaigns.
Comfort
We’ve discovered that our customer likes to be comfortable. They might not be wearing tentree while they’re running a marathon or hiking to the highest peaks. But they are absolutely throwing on tentree when they come home and want to relax, or when they’re running around doing everyday things. Our product is designed with this in mind, so it’s our job to share just how comfy tentree can be.Examples:
Soft would be an understatement. This thoughtful blend of organic cotton, recycled polyester, and TENCEL™ will be your all-season cozy companion.
This everyday layer ticks all the boxes. Comfy? Sustainably made? Easy to wear? Check.
A casual chino that will take you from Fridays at the office straight into the weekend. Made with organic cotton, these joggers are sustainable, breathable, and have just enough stretch to maximize comfort.
On-Trend
As we reposition tentree to appeal to a more fashion-forward community, it’s important to align ourselves with this corner of the industry. While it might seem counterintuitive, try to avoid using the words ‘trendy’ and ‘stylish’ when communicating the fashion-aspect. Instead, describe what makes the item/collection on-trend and use trending language.DO: Pollution is lame, let’s squash it. This boxy organic cotton tee is kind to the earth and all its friends.
DO: Post-workout or posting up? This sweat set features a minimal graphic and answers all your athleisure needs.
DON’T: Oversized and stylish, the Nordic Geo design will make every outfit look effortlessly on point.
DON’T: Made from 100% TENCEL Lyocell, this will be the most sustainable addition to your wardrobe that's also stylish and trendy.
Environmental Advocacy
We want to be advocates for sustainability in hopes of inspiring a new generation of environmentalists. In doing this, we need to maintain a positive attitude and showcase what we’re doing about the issues we highlight. While the future of our planet might look grim right now, our community needs to know there’s hope, and we’re doing something about it.Examples:
According to conservationists, there soon may be more masks than jellyfish in the Mediterranean Sea. About 129 billion disposable masks and 65 billion gloves are being used every month — and lots of these are ending up in our waterways. We’ve just launched reusable face masks to help reduce the impact of single use PPE, made with recycled and re-purposed materials.
This year’s wildfires devastated over 27 million acres of land, displacing over half a billion animals. We’re committed to protecting and restoring our planet in any way we can. While that often means planting trees, it also means thinking outside the box and directing our efforts where they’re needed most. Our limited edition Australia Wildfire capsule directly supports the rehabilitation of vulnerable wildlife.
This document should not prohibit creativity. However, to break the rules, you need to know them first. This document is not an exhaustive grammatical guide.
Spelling Preferences
We’re a Canadian company and like to show off our roots. When in doubt, default to the Canadian spelling of a word unless it’s for a US-specific communication.
When to make an exception:
Pronouns
We’re creating an inclusive space where environmentalism is accessible to everybody. Avoid the use of gender-specific pronouns in your writing whenever possible.When to leave out pronouns:
POV
We use First Person and Second Person.
1st Person: Used when referring to the brand.
Ex. We’re on a mission to plant 1 billion trees by 2030.
2nd Person: Used when referring to the customer.
Ex. You’re making a difference with your sustainable choices each and every day.
Capitalization
Generally, the standard rules of capitalization for title case and sentence case apply.
Title Case
"Title Case Looks Like This"
to be used for:
note* not all words are to be capitalized, such as: and, the, a, of etc.note* ‘the’ is only capitalized when it is the first word in a sentence or title. It is not to be capitalized when referring to collection names within a sentence or heading.
Sentence Case
"Sentence case looks like this."
to be used for:
note* When in doubt, if it is longer than a sentence, use sentence case
Punctuation Preferences
Terminal Punctuation: Use terminal punctuation for body text or subheadings that are a full sentence. Do not use terminal punctuation for headings or subject lines.
Exclamation Marks: Use sparingly — this comes back to our ‘friendly, but not overbearing’ tone descriptor.
Contractions: Use contractions whenever possible; they make our communication sound more casual and approachable.
Ex. Instead of saying ‘you are’ say ‘you’re’ instead of ‘we are’ say ‘we’re’
Language
As a brand, we speak our own language that we’re constantly teaching our community. This language is made up of (and excludes) specific terminology and applications that need to be consistent across all channels.
Puns
As a general rule, avoid puns unless a play on words that has been previously discussed and helps us tell a broader marketing story
Planter: We refer to our customers as Planters with a capital P because they’re the driving force behind our planting efforEx. Our Planters are the backbone of our community (that’s you).
Earth-First: You may have noticed us referring to ourselves as an ‘Earth-First’ brand. We do it often. We call ourselves Earth-First because everything we do stems from how we can do better by our planet. We don’t plant trees to sell clothes. We sell clothes so we can plant trees.
Environmental-ish: We’re making environmentalism inclusive. Whether you’re bringing tote bags to the grocery store (when you remember), or drinking from a reusable water bottle, we’re here to celebrate every meaningful step. Our community isn’t made up of hard-core environmentalists, and we believe a step in the right direction is energy well spent.
Technical Terminology
We’re not just planting trees. We’re changing the way apparel is made and creating sustainable industry standards. This often involves some pretty technical terminology that needs to be explained in layman’s terms to our community. Many of these processes also have particular requirements for how they’re represented in the written form.
TENCEL™:
TENCEL™ is made of responsibly sourced wood pulp and produced without releasing any contaminants into the environment.
Refer to as:
TENCEL™
TENCEL™ Lyocell
TENCEL™ Modal
TENCEL™ Lyocell fibres
TENCEL™ x REFIBRA™ fibres
LENZING™ (this is the company behind TENCEL™ Lyocell, TENCEL™ Modal, etc.)
REPREVE®:
REPREVE® is made from post-consumer plastic water bottles.
Refer to as:
REPREVE®
REPREVE® recycled polyester
REPREVE® recycled polyester fibre
Bloom:
Bloom harvests toxic excess algae from waterways and turns it into performance foam.
Refer to as:
Bloom
Bloom foam
Bloom algae-based foam
ALGIX® (the company behind Bloom)
Fairtrade:
Fairtrade means that farmers work without exposure to harsh chemicals and are paid sustainable wages for what they harvest.
Refer to as:
Fairtrade
Fairtrade organic cotton
Fairtrade certified organic cotton*
note: we cannot say Fairtrade product or Fairtrade certified product. Only the cotton is Fairtrade or Fairtrade certified
Cradle to Cradle Certified™:
C2C means that everything a product is made up of breaks back down, leaving behind no waste.
Refer to as:
Cradle to Cradle Certified™
Cradle to Cradle Certified™ product
Cradle to Cradle Certified™ Gold
Cradle to Cradle Certified™ Gold productCradle to Cradle Certified™ product standards
drirelease®:
drirelease® fabrics are quick-drying, moisture-wicking, and control odor.
Refer to as:
drirelease®
drirelease® fabric
drirelease® E.C.O. fabrics
drirelease® E.C.O. (Environmentally Correct Origins) fabrics
drirelease® TENCEL™ blend
fabrics with drirelease® technology
YKK:
All our zippers fall under one of the blow YKK brands
Refer to as the correct YKK brand:
NATULON® zippers
NATULON® Mechanically Recycled zippers
NATULON® Chemically Recycledzippers
AquaGuard® zippers
VISLON® zippers
PrimaLoft®:
PrimaLoft® is a synthetic alternative to feather insulation. They use the highest sustainable standards and offer performance product that’s kind fo the planet.
Refer to as:
PrimaLoft®
PrimaLoft® BlackPrimaLoft® Black Thermo Plume™
PrimaLoft® Bio™
PrimaLoft® P.U.R.E™
Let’s put all of this into application through examples for each channel. These examples will all focus on a single product launch campaign to keep things simple.
Email
Email is one of the most important ways we communicate with our existing customers. For the most part, they’re familiar with our product and what we do, so emails focus on telling a story and communicating the narrative behind the [collection, announcement, planting project]. Copy length will vary depending on ask from art department.
Emails that are more product focused should communicate the key selling features, sustainability aspect, and use cases for the product.
Examples:
Web
Web content is for both new and existing customers. This means we need to communicate our branded differentiators (tree planting, sustainability, ethical manufacturing) while communicating the [product, collection, initiative]’s unique narrative.
Examples:
In this case, the descriptions speak to the specific graphics on the product, as well as the fabrication and fit that makes it special.
Mother Nature is tired of cleaning up after us — let’s give mother a break. This boxy organic cotton tee is kind to the earth and all its friends.
There is no planet B so let’s be kind to the one we have. And no, Mars isn’t an option. This boxy organic cotton tee is kind to the earth and all its friends.
Let’s give mother nature a break and ditch single-use plastic bags. Your tote bag makes a difference.
Web Hero
A quick teaser to get the customer excited about what’s being feature.
Examples:
Collection Page
Brings the product into context for the customer. This might be the first time the customer sees the product displayed in plain, shoppable format. The collection page ties together the narrative and product.
Examples:
SEO & SEM
SEO & SEM share the same goal of helping new customers find us. SEO/SEM-driven copy should communicate what the customer will find on the page while incorporating searchable keywords. Language here is more straight-forward and might have a little less personality than our other copy.
Examples:
Shop our new sustainable graphic t-shirts and reusable tote bags. Eco-friendly t-shirts made from organic cotton.
Social
Our social channels are also marketed towards both new and existing customers. Social copy should focus on the marriage of mission-based, community engaging, and product content to capture every kind of tentree customer.
Instagram & Facebook
Our Instagram community is highly engaged and loves to participate in the conversation. Captions that prompt engagement like posing a question to be answered or encouraging friend tags in the comments do extremely well.
For product, copy can often be taken from existing web/email copy.
Examples:
Twitter
Twitter copy should be more information-based. Think of it like a news feed (in the literal sense).
Examples:
Performance
Facebook
Performance marketing is most effective when in relation to a specific product and its features. Avoid going into detail about the product’s story in this application. Focus on core marketable features.
Examples:
What text overlay on a video ad should look like.
Limited Edition Earth Stuff Collection
the perfect boxy fit
super soft organic cotton
shop now at tentree.com
Pinterest
Pinterest is great for providing inspiration and outfit ideas to our community. Copy should be overlaid on either a long-form post with several outfits underneath one another, or a single outfit post. Pinterest captions should reflect searchable terms and phrases that help our posts’ visibility. Our Pinterest audience is mostly female, so keep that in mind when rolling out communication.
Examples:
A shoppable outfit photo with text overlay
Text overlay:
Fall Uniform
Organic cotton tee ✔
Cozy sweats ✔
Reusable tote ✔
Caption: Fall Outfit Inspiration for Women 2020. Shop the look.
note* use the pinterest search function to find searchable terms
YouTube
Video titles should be searchable and identifiable. We invest a lot in the storytelling aspect of our video footage and we want to make sure the world can find them. The title should incorporate either campaign or location keywords and our brand name. The description should focus on telling the viewer what the video is about while incorporating important keywords.
Examples:
A video for our Nepal Planting Site
Title: Explore Nepal | tentree
Description: Our planting efforts in Nepal are about people more than anything else. The communities where we plant are some of the world’s poorest and least developed. Our work in Nepal helps its communities reforest their nation. In doing so, they earn wages that allow them to support their families while being re-educated on the importance of healthy forest systems. This long-term strategy works to break the poverty cycle and give locals the tools to lead a life beyond merely surviving.
Learn more about our tree planting sites: <link>
Click here to subscribe: <link>
About tentree:
Hey, we’re tentree, and we make everyday essentials guided by a commitment to protect and conserve our planet. We plant ten trees for every item purchased, and we’re on a mission to plant 1 billion trees by 2030 to drastically reduce climate change. With your help, we’ve planted over 50 million trees already and restored land in over 8 countries.
We believe that big change starts small. Small as in bringing your reusable tote to the grocery store, getting your coffee refilled in a thermos, and choosing to wear sustainably made t-shirts. These small choices add up (trust us, we’ve done the math) and we’re here to celebrate each and every one of them. By planting 10 trees for every purchase, we hope to make big change accessible to everybody and show the lasting impact that one small choice can have.
Connect with us:
Follow us on Instagram : <link>
Find us on Facebook: <link>
Follow us on Twitter: <link>
Note* simplified company bio and connect links should be inserted in every description below the fold to draw connectivity to our other channels.
SMS
Our SMS communications are a great way to interact directly with our customers. Copy for SMS should be informal, personal, and concise. Think of SMS copy as how you would text a friend.
Example:
Hey! We just launched our new Earth Stuff Collection of graphic tees and totes 🌍
We think you’ll love it, so check it out if you have a sec! <link>
tentree
Affiliate
We work with all kinds of affiliates to help spread our message and share our sustainable product. Affiliates are a great way to bring credibility to our product, but we should ultimately be in control of the key messaging they share. Here we’ll go through a couple examples of headlines and associated copy for an affiliates.
Examples:
Headline: The Best Sustainable Graphic Tees for Layering
Body: tentree’s certified organic cotton graphic tees reduce water waste and harsh chemicals. We love this fun graphic and boxy fit that looks great layered under a chunky cardi. tentree is on a mission to protect and restore the environment via eco-conscious apparel and a serious commitment to sustainability. Ten trees are planted with each purchase (you can track your impact here), and over 50 million trees have been planted to date.
Headline: Getting Cozy in Sustainable Fleece for Fall
Body: tentree just launched the most sustainable (and coziest) fleece we’ve ever met. It’s made from recycled post-consumer water bottles and somehow feels like wearing a hug. tentree works with sustainable manufactures and tracks their environmental impact for every piece. This fleece alone cuts down on water usage, CO2 emissions, and waste. Did we mention it feels like wearing a hug? tentree is on a mission to protect and restore the environment via eco-conscious apparel and a serious commitment to sustainability. Ten trees are planted with each purchase (you can track your impact here), and over 50 million trees have been planted to date.
OOH
Out-of-home marketing is often mission based, and needs to immediately identify our cause with eye-catching copy. Text for OOH copy is often large which means characters are limited.
Example:
Tentree
Maxiumum Comfort, Minimum Footprint
Every item plants 10
Wholesale
Our wholesale marketing talks to a different kind of customer: our retail buyers. Buyers will already be familiar with our mission and product, so the goal of wholesale communication is to differentiate this [new product drop, restock, featured item, planting project] from others in the past, and let them know why their customers are likely to invest in it.
Examples:
A wholesale collection launch email
Header: The Earth Stuff Collection
Body: We’re making our best selling graphic tees from the Earth Stuff Collection available for wholesale. Featuring a more rigid organic cotton and an elevated boxy fit, these playful graphic tees make sustainability fun.
CTA: ORDER NOW
Humans are inherently drawn to nature. Not only out in the wilderness, but in our everyday lives. Whether showing someone at the base of a mountain, on a tree-lined city street, or sitting in their living room, trees, plants, and a sense of the outdoors should always be present. When depicting people, always show a diverse range of ethnicities, genders, and environments.
Always show a diverse range of ethnicities, age and sizes.
Show the good times you have with your friends outside. Tell a story and showcase a lifestyle.
Let’s use trees, plants, and make sure a sense of the outdoors is always present.
Embrace harsh shadow, it makes the shots look more immature and less polished which appears more approchable and humble.
Experiment with flash to achieve harder shadows and make our photography look more approachable and less polished.
Use coloured background to highlight seasons and convey that we aren’t corporate.
Our motion system is simple and feel natural. They are the basis of most movies and has this natural vibe to it.
Purpose of Personas
Based on survey and research findings, we believe our target market position is 80% towards Sustainability (for now) and 65% into Trend First
Our sustainable aspirational competitors are Frank and Oak, KOTN, Outdoor Voices, Reformation and Tradlands
Our non-sustainable aspirational competitors are in line with CHNGE, Aritzia, and Everlane
The Weekender
Cares About:
Interests:
Hobbies
Expectations Of Brands
Her Closet — Daily
Her Closet — Elevated
Her Closet — Shoes
Her Closet — Accessories
Currently Using:
Gaps Filled By tentree:
tentree Products She Currently Likes:
Add Value Initiatives That Excite Skye:
Where She Finds Us:
Questions She Wants Answered:
Skye In 5 Words
Skye In the Real World
Her Schedule Looks Like:
The Recreational Mama
Cares About:
Interests:
Hobbies
Expectations Of Brands
Her Closet — Daily
Her Closet — Elevated
Her Closet — Shoes
Her Closet — Accessories
Currently Using:
Gaps Filled By tentree:
tentree Products She Currently Likes:
Add Value Initiatives That Excite Ivy:
Where She Finds Us:
Questions She Wants Answered:
Ivy In 5 Words
Ivy In the Real World
Her Schedule Looks Like:
The Experience Seeker
Cares About:
Interests:
Hobbies
Expectations Of Brands
His Closet — Daily
His Closet — Elevated
His Closet — Shoes
His Closet — Accessories
Currently Using:
Gaps Filled By tentree:
tentree Products He Currently Likes:
Add Value Initiatives That Excite Oliver:
Where He Finds Us:
Questions He Wants Answered:
Oliver In 5 Words
Oliver In the Real World
His Schedule Looks Like:
The Curated Do-Gooder
Cares About:
Interests:
Hobbies
Expectations Of Brands
Her Closet — Daily
Her Closet — Elevated
Her Closet — Shoes
Her Closet — Accessories
Currently Using:
Gaps Filled By tentree:
tentree Products She Currently Likes:
Add Value Initiatives That Excite Alivia:
Where She Finds Us:
Questions She Wants Answered:
Alivia In 5 Words
Alivia In the Real World
Her Schedule Looks Like:
The Chill Seeker
Cares About:
Interests:
Hobbies
Expectations Of Brands
His Closet — Daily
His Closet — Elevated
His Closet — Shoes
His Closet — Accessories
Currently Using:
Gaps Filled By tentree:
tentree Products He Currently Likes:
Add Value Initiatives That Excite Luca:
Where He Finds Us:
Questions He Wants Answered:
Luca In 5 Words
Luca In the Real World
His Schedule Looks Like:
This is a living document. It is a snapshot of a moment in time. The world changes, people change. We need to continue to monitor the conversation and gather feedback to ensure that we stay relevant and grow with our target customers.
Target Personas
Aspirational Personas
Product & Merchandising
Brand & Marketing
© tentree